SDL Innovate Customer Experience Conference – Sydney September 9

Throughout a full day of sessions, delegates will gain actionable insights from a number of customer experience leaders and visionaries.  Our Executive Director Frank Nesci is presenting and hosting a panel session on the following topic. We hope to see you there.

Frank Nesci
Executive Director, Fusion Factory
4:00 PM – 4:30 PM
Enhancing the Customer Experience Through Unified & Integrated Data

Customer experience is a key differentiator when choosing one organisation over another. In a world of rapid technological change and global competition, one of the success factors in enhancing the customer experience is how well an organisation manages and integrates data.

As a result, customer and product data needs to be synchronised with various channels and applications – no matter where it is generated.

This panel session explores the business benefits and strategies with managing and integrating data from various sources.