About Toni Middendorf

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So far Toni Middendorf has created 21 entries.

CASE STUDY: Lewis Road cashes in on FMCG integration

Published on the 28/06/2016 | Written by Donovan Jackson | iStart NZ

The dairy foods juggernaut has had to fast track everything from farm to fridge, including its data…
One of New Zealand’s fastest growing dairy brands is enjoying the benefits of closer systems integration to help it deliver fresh goods to market faster and more […]

June 29th, 2016|

ShopTalk eCommerce Meetup Event – Effectively Leveraging Influencers, Sydney June 1

ShopTalk is an industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and experiences in a casual networking environment.

This upcoming ShopTalk in Sydney will focus on ‘Leveraging Influencers’.

The Industry Panel Includes:

John Batistich, Director of Marketing & Digital @ Scentre (Westfield)
Sven Lindell, Chief Digital Officer @ Bras N Things
Deborah Papazoglu, […]

May 26th, 2016|

CASE STUDY: Fusion Factory Powers Spares Box Automotive Parts Online Channels

Spares Box had a new concept to bring to market—empowering customers to manage the cost of their car repair and maintenance through buying auto parts online. With approximately 12,000 unique vehicle models available in Australia, the data for each vehicle combined with individual part details and inventory feeds must be accurate to ensure a […]

May 20th, 2016|

CASE STUDY: How Flow Software EDI Solution Stopped Lewis Road Getting Creamed

NZ Retail Magazine published a case study on the work Flow Software has done with Lewis Road Creamery allowing them to support massive growth by implementing EDI with their customers as well as integrating their own internal systems.

We are all familiar with the Lewis Road Creamery chocolate milk explosion of 2014. But what you may […]

May 12th, 2016|

Celebrating the Power Retail Top 100

Fusion Factory Australia is celebrating this year’s Power Retail Top 100 as a silver sponsor of the All Star Bash Dinner 25 Feb in Melbourne where the top 100 Retailers will be announced. Check out more about the event here.

January 27th, 2016|

CASE STUDY: Retail Apparel Group Enhance Buyers’ Online Shopping Experience

RAG’s number one priority is the customer experience—the fundamental need for the business was to explore more efficient ways to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service provider.

Download the RAG Case Study in PDF

Business Situation. First Impressions Are Lasting.
The […]

August 4th, 2015|

Case Profile by Power Retail: MotoParts Parts-Centric Approach

Written by Sam Gopal at Power Retail

Selling automotive parts online has proved challenging for MotoParts, but developing a parts-centric approach has helped the company progress. Power Retail chats to MotoParts’ Scott Shillinglaw to find out more.
With a long history in the B2B commerce space supplying wholesale auto parts throughout NSW and Australia, MotoParts decided […]

May 21st, 2015|

CASE STUDY: MotoParts Achieves eBay Listing Success & Learn How to Accelerate Business Growth on eBay With CommerceConnect

Download the eBay Integration with CommerceConnect Datasheet in PDF
Download the MotoParts Case Study in PDF


MotoParts is one of the leading distributors of automotive parts and car accessories in Australia—with a long history in the B2B commerce space supplying wholesale auto parts throughout NSW and Australia. MotoParts decided to launch into a completely new sales channel […]

April 28th, 2015|

CASE STUDY. Fusion Factory Helps Trebuchet Integrate a New Client & Reduce IT Spend

The EDI Business Challenge

To launch in Australia, Trebuchet Nordics supported the local team by providing their IP, infrastructure and systems. “In relation to the existing integration, Trebuchet Nordics utilise Microsoft BizTalk, which was one of the options we considered locally for our requirements,” said Anthony Mancini, Technical Business Solution Delivery Manager for Trebuchet. “The […]

March 24th, 2015|

NEW Partnership with Markinson Business Software Solutions

Delivering Integration Solutions for eCommerce Platforms and Marketplaces

Markinson Business Software Solutions, a leading provider of enterprise software solutions, today introduced a new service designed to help wholesale distributors and retailers cost-effectively sell their products via online channels such as eBay, Amazon and other eCommerce channels.

The new service will sync directly with Markinson’s MomentumPro enterprise […]

March 11th, 2015|