About Toni Middendorf

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So far Toni Middendorf has created 21 entries.

Fusion Factory Partners with DataTools To Help Clients Eliminate Data Quality Issues

Fusion Factory and DataTools announce a technology partnership extending the Fusion Factory dynamic data integration software to include DataTools seamless and affordable data quality solutions.

“Successful data integration between disparate systems and service providers is dependent on the quality of data. This becomes even more critical when you factor in parcel delivery and marketing campaigns. […]

February 18th, 2015|

Google To Tackle Ad Viewability Issues

Google is launching viewability reports across its ad platforms, in response to its own research into ad viewability late last year.

The move was announced at the Consumer Electronics Show in Las Vegas last week, by Neal Mohan, VP of Video and Digital Advertising. The reports, available to users of Google’s DoubleClick ad platform, will […]

January 15th, 2015|

2014 Customer, Partner and Solution Highlights

We want to share with you some of the year’s exciting developments. 2014 represents a landmark year for the Fusion Factory team. Some of the highlights include:

Re-branding from Flow Software Australia reflecting our evolving portfolio of Data Integration Solutions.
We continue to deliver vital eCommerce integration projects to a variety of different POS, WMS, ERP […]

December 18th, 2014|

How do Online Retailers Meet the Challenges of Multi-Channel eCommerce?

More and more people are combining bricks-and-mortar purchases with buying and researching products online through multiple retail websites, online marketplaces and shopping comparison sites.

Consumers expect to find engaging, multimedia product information that is current, consistent and tailored to their needs. If a product fails to deliver, they quickly move on — and a potential […]

October 30th, 2014|

Online Disruptors – ShopTalk 5 November Sydney

ShopTalk 5 November, Sydney – Meeting Customer Expectations In a Mobile World

ShopTalk is an industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and experiences in a casual networking environment.
This upcoming ShopTalk topic focuses on — ONLINE DISRUPTORS

This ShopTalk Industry Panel Includes:
• Patrick Schmidt, CEO @ The Iconic
• Carl Jackson, CEO @ […]

October 30th, 2014|

Rakuten Marketing Symposium September 18 Sydney

Join the Fusion Factory team at this year’s Rakuten LinkShare Symposium 18 September in Sydney. Rakuten Linkshare is a leading provider of full-service online marketing solutions specialising in the areas of Affiliate Marketing, and Display and Retargeting. Grow sales and find new customers with Rakuten LinkShare, trusted experts providing the industry with thought leadership, […]

September 11th, 2014|

Enhancing the Customer Experience Through Unified & Integrated Data

SDL Innovate Customer Experience Conference – Sydney September 9
Throughout a full day of sessions, delegates will gain actionable insights from a number of customer experience leaders and visionaries.  Our Executive Director Frank Nesci is presenting and hosting a panel session on the following topic. We hope to see you there.

Frank Nesci
Executive Director, Fusion Factory
4:00 PM […]

August 21st, 2014|

Maximising Business Data – Custom Code Versus a Middleware Platform?

Written by
Integration is one of many decisions for business executives when implementing a new business system. This has been complicated in recent years by the advent of SaaS applications. Besides deciding the level of integration required, business executives may need to decide whether to build custom code integration or buy a middleware platform.
There […]

August 8th, 2014|

ShopTalk 6 August Sydney – Meeting Customer Expectations In a Mobile World

ShopTalk is an industry organised Meetup Group for eCommerce professionals, experts and enthusiasts to share insights, tips and experiences in a casual networking environment.

This upcoming ShopTalk topic focuses on — Meeting Customer Expectations In A Mobile World.

This ShopTalk Industry Panel Includes:
·       Joel Pinkham, Head of Marketing at Shoes of Prey
·       David […]

July 28th, 2014|

2014 Best New Online Retailer Award Winner

Fusion Factory congratulates — this year’s Best New Online Retailer ORIAS award winner. Looking forward to sponsoring next year’s. Congratulations also go to the finalists,,,,,

July 24th, 2014|