Case Study: Retail Apparel Group

RAG enhances customer experience with Fusion Factory

“The Fusion Factory solution matched all our data transformation needs—at the right price. Their in-depth knowledge of the online retail industry, data integration, complex platforms and complete understanding of business requirements is second to none,” 

Peter Ratcliffe Head of Digital for Retail Apparel Group

When Australia’s largest menswear specialist, Retail Apparel Group, needed to improve efficiencies in handling complex product data across across all their business systems, they immediately turned to Fusion Factory.

“I knew the (Fusion Factory) team and their solution matched all RAG’s data transformation needs… Their in-depth knowledge of the online retail industry, data integration, complex eCommerce platforms and complete understanding of business requirements is second to none,” said Peter Ratcliffe, Head of Digital for Retail Apparel Group.

RAG were looking to enhance the customer experience across their websites: Tarocash, yd., Conner and Johnny Bigg. The fundamental need for the business was to explore more efficient ways to integrate, streamline and manage complex product data between its POS system, eCommerce platform, multiple brand websites, online sales channels and 3PL service providers. They needed a solution that would future-proof their business, and allow them to easily integrate new channels and systems in the future. 

And now?

  • Increased repeat purchases through an improved customer experience
  • Significant uplift in online sales and increased efficiencies with Comestri’s data categorisation and rule engine
  • Time to integrate new systems, partners and channels has more than halved
  • By storing the data centrally, new products can be launched to market within a few hours, not days.
  • Significant increase in market share across all brands, driving a competitive advantage across the group

“Our business is now streamlined and automated—making it easy to integrate data across multiple systems and sell across as many online channels as RAG require. sa Fusion Factory exceeded all our expectations with our implementation—from the functionality of the solution, the ease of configuration and ongoing support.”

Peter Ratcliffe Head of Digital for Retail Apparel Group