Google is launching viewability reports across its ad platforms, in response to its own research into ad viewability late last year.

The move was announced at the Consumer Electronics Show in Las Vegas last week, by Neal Mohan, VP of Video and Digital Advertising. The reports, available to users of Google’s DoubleClick ad platform, will let brands know whether or not their video ads were watched, as opposed to appearing off-screen and being ignored, or being swiped past, and whether their ads’ viewability rates measures up to the industry standard set by the Media Rating Council (at least half the video on screen for at least two seconds).

Read more: Article by PowerRetail